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Ghirardelli has launched Dubai-style chocolate squares with pistachio filling and crispy kataifi, while PepsiCo and Pilgrim’s Pride are introducing Flamin’ Hot chicken tenders and bites. The chicken products mark Flamin’ Hot’s first move into the frozen aisle. California Pizza Kitchen also plans a packaged salad line for 2027.
Ghirardelli has launched Dubai-style chocolate squares filled with pistachio and crispy kataifi pastry, while PepsiCo and Pilgrim’s Pride are bringing Flamin’ Hot seasoning to frozen chicken. The launches extend recognizable brands into adjacent grocery categories; a separate California Pizza Kitchen partnership is planning packaged salads for 2027.
Ghirardelli’s new Dubai Style Chocolate SQUARES use pistachio filling and kataifi, a shredded pastry used in Middle Eastern desserts. The company says the pieces are taller than its traditional squares to fit more filling. They are sold in 4.4-ounce bags at major retailers nationwide and through Ghirardelli.com, with a suggested retail price of $10.99.
PepsiCo’s Flamin’ Hot brand and poultry processor Pilgrim’s Pride are teaming up on Flamin’ Hot Chicken Tenders and Bites. Food Dive reported that the products represent Flamin’ Hot’s first entry into the frozen aisle. The report did not provide a launch date, price, or specific retail availability. PepsiCo said the collaboration brings the flavor to a new category.
California Pizza Kitchen is also extending its restaurant brand into refrigerated grocery foods. The chain and FiveStar Gourmet Foods plan to launch single-serve salads and kits in 2027, including varieties inspired by CPK menu items such as BBQ Chicken Chopped and Thai Crunch. The companies said they are also exploring further prepared-food opportunities.
Big Brands Move Beyond Their Core Aisles
These launches show companies using familiar brand names and flavors to compete in categories beyond their established products. Ghirardelli is applying the Dubai-style combination of pistachio and crisp pastry to its signature square format. PepsiCo’s partnership puts Flamin’ Hot seasoning on chicken rather than limiting it to snacks and other existing products.
For shoppers, the practical differences are availability and price: Ghirardelli’s product is already on sale at a stated suggested price, while the chicken’s rollout details remain unannounced. CPK’s salads are further out, with the companies targeting 2027. The announcements also illustrate how packaged-food companies and restaurant chains are seeking growth through products that bring restaurant or snack-brand identities into grocery shopping.
Ghirardelli Dubai pistachio chocolate squares
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The Brands Behind the New Products
The Dubai chocolate trend gained broad attention after an influencer promoted the confection on TikTok in 2024, according to the Food Dive report. It traces the product’s origins to a Dubai chocolatier’s creation in 2021. Retailers and confectioners including Lidl, Hershey and Lindt introduced Dubai-style products in 2025. Ghirardelli, which shares a parent company with Lindt, is now adapting the trend for its square chocolate format.
Ghirardelli, a 174-year-old chocolate brand, has also been expanding beyond its traditional confectionery business. Earlier this month, it made its first move into packaged cookies, Food Dive reported. PepsiCo established Flamin’ Hot as a standalone brand within its portfolio in 2024; at the time, the company said the brand generated more than $3 billion in retail sales. Its products include Cheetos and Doritos, as well as other snack offerings.
CPK already sells frozen pizzas and has been developing a broader retail presence. Its planned salads enter a packaged category that Grand View Research valued at $5.8 billion in 2024 and projects will reach $7.1 billion by 2033. Food Dive also reported that the category has been recovering after a summer Cyclospora outbreak contributed to a sales decline.
“Consumers continue to be drawn to the rich pistachio filling and crispy kataifi texture that define Dubai-style chocolate.”
— Bobby Oliver, Ghirardelli’s vice president and head of marketing
Launch Details Still Pending
Food Dive’s report gives Ghirardelli’s price and sales channels, but does not specify whether every listed retailer has the product in stock at the same time. The report also does not provide ingredients, nutrition information, or allergen labeling for the chocolate or chicken products; shoppers should check packaging for those details.
For the Flamin’ Hot chicken, a release date, price, retailer list, and geographic distribution were not supplied. The report does not state whether the products will be available nationwide. CPK and FiveStar have named the planned salad varieties and a 2027 target, but have not given a precise release date, prices, or initial store list. Their wider prepared-food plans remain under discussion.
Retail Rollouts and 2027 Salads
Ghirardelli’s squares are available now through major retailers and the company’s website. The next details to watch for on Pilgrim’s Flamin’ Hot chicken are when and where it will go on sale, along with product pricing. CPK and FiveStar are targeting a 2027 launch for the salads; the companies may provide further distribution and product information as that date approaches.
Key Questions
What is in Ghirardelli’s Dubai-style chocolate squares?
They contain pistachio filling and crispy kataifi pastry in Ghirardelli’s square format. Check the product package for the full ingredient and allergen information.
How much do the Ghirardelli squares cost?
The suggested retail price is $10.99 for a 4.4-ounce bag. Actual prices may differ by retailer.
What is new about the Flamin’ Hot chicken products?
Pilgrim’s Pride and PepsiCo are launching Flamin’ Hot Chicken Tenders and Bites. Food Dive reported that this is Flamin’ Hot’s first move into the frozen aisle, but did not report a release date or store list.
When will California Pizza Kitchen’s packaged salads be available?
CPK and FiveStar Gourmet Foods plan to introduce single-serve salads and kits in 2027. A specific release date and initial retail distribution have not been announced.
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